Hatching a BHAG

Rich Barton, Zillow Group

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Entrepreneur Rich Barton explains how his first “BHAG” (Big Hairy Audacious Goal) for a startup was sparked by his frustration with having to go through a travel agent to book business flights. He went on to build and launch the travel site Expedia from inside Microsoft, where he worked at the time.

Oct 25, 2017

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