Always Start Simply

Kevin Weil, Instagram

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Instagram’s head of product, Kevin Weil, shares a core principle that guides work for the popular social media platform: “Systems only get more complex as they grow. So you have to start simple,” Weil says. “If you start complex, you’re in trouble.” He also says starting out simple allows for low-cost experimentation before full product investment, as well as quick iteration.

May 10, 2017

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